Ambiguous Image Illusions: Do Memories Determine What You See?

Don’t blame your amazing eyes for fooling you, because when it comes to ambiguous images, your memories influence what you see.

Causes of Dry Eye Symptoms and Tips for Relief

What’s Causing Your Tired Eyes?

If you feel great, but your eyes are feeling fatigued, we’ve got tips for reinvigorating tired eyes in a technology-driven world.


The Shoe Illusion Races into Viral Fame

There’s a new optical illusion in town—the shoe—that’s baffling everyone’s brain just like ‘the dress’ did years ago.

Blue Dress Illusion

Breaking Down The Blue and Black Dress Illusion

Optical illusions prove you can’t always trust what your eyes see to be the truth. We’re breaking down the viral ‘dress’ illusion to figure out why it baffled brains everywhere.

Types of Optical Illusions

If you take a step beyond the interesting stories your eyes tell, you will discover how they actually work. Your eyes work in constant unison with your brain, which is why you see the world as you do.

Don’t Be Too Cool to Wear Shades: Tips for Choosing the Right Sunglasses

Your eyes are very sensitive instruments that require care similar to the way you would protect and nourish your skin. Like your skin, your eyes are negatively affected by too much exposure to the sun and toxins...

Understanding the Important Role of your Eye Doctor for Eye Health

It’s easy to take our eyes for granted. Many people think that as long as you can see fine, everything must be in working order. As with any part of your body, proactive and preventative health measures are important...

Contact Lens Care: How to Keep your Contacts in Tip Top Shape

While some people wear contact lenses due to eye conditions that glasses can’t fix, the majority of people wear them for reasons including convenience, appearance and the wider range of vision they offer...

8 Tips Your Eyes Will Thank You For

Our eyes are amazing! They’re such an important part of our daily function and do so much for us every day. We often unknowingly place our eyes under unnecessary stress and leave them susceptible to injury...

Seasonal Eye Irritations to Watch Out for This Winter

The arrival of winter promises relief from itchy eyes caused by fall allergies, but it also brings new conditions and activities that may irritate your eyes in other ways. While you protect yourself from the cold this winter...