Explore the Story Behind Art Basel

At Art Basel 2017, the Clear Eyes® My Shining Moments initiative took another step in its evolution by inviting VIPs to do more than enjoy art — they can become art!

Miami-based photographer Bridges Aderhold, is a featured artist in the Clear Eyes® My Shining Moments campaign, because there is a synergy between Clear Eyes® and Bridge's latest project, an amazing eye introspective.

Art Basel VIPs were invited to help Bridges bring his vision to fruition by having their own eye portrait session with Bridges at Art Basel. After the photo shoot, individuals added their eye portrait to an emerging art installation that took shape through the week of Art Basel, the Clear Eyes® Shining Moments Mobile.